About

I have been extraordinarily lucky to have worn many hats over the last 13 years of my career, leaving me with a diverse skill set. I specialize in marketing strategy, creative direction, and technical product design / development for the outdoor sports industry.

I have exceptional project management skills which has earned me a reputation for successfully leading departments, launching multiple product lines and enhancing industry perception of a global brand. Most recently my focus shifted to spearheading a multi-faceted e-commerce project; opening a direct to consumer sales channel and launching an online B2C shopping site.

I am highly detailed, approachable and solutions-based. It is my responsibility to ask the right questions in order to understand the voice of your brand, your competitors and your expectations of final project deliverables. I have foraged strong relationships with textile, accessory and print vendors, media, photographers and industry influencers. These connections inspire me daily and are instrumental in bringing projects to life.

Personally, I love cooking, adventure, travel, music and outdoor sports.