The Loam Ranger style was inspired by my dad’s old fishing jacket. For years his flannel jacket was my go-to cover up after sweating it out all day doing laps of the Whistler bike park. Chilly when coming off the hill, I would instictively put it on and my friends commented that I should really make an RF version…and so the Loam Ranger was born. This style was later adopted as a co-branded Fox Factory and NSMB piece.

My role: Line plan development, product design and development (including full tech pack production), fabric sourcing, catalog coordination, model selection, on location oversight and logistics at shoot, copy creation, final catalog build, online marketing. View Article and Video

Credits: Connor McLeod (video), Margus Riga (photography), Dan Fong (thanks to Dan for popping his head up from his cubicle and offering up such a fantastic name for this garment).