The King of the Ring Ad campaign plays on the success of the lightest Race Face carbon crank arm. An evolution of the Next SL Carbon crank, this product introduction is significant with the inclusion of a carbon direct-mount ring.

My role: Location Scouting, On site photo shoot coordination and direction, Sign-off on final print ad deliverables, build of digital article.

Credits: RF creative team (campaign concept), Sterling Lorence (photography & staging), Connor McLeod (social media video assets), Dan Fong (print ad production)