The Next R “rally” crank was engineered for strength; designed to withstand the force of pro racers descending the most punishing trails on the world cup circuit. The concept for the print ad is the aftermath of a podium win. Inspiration taken from movie “The Hangover”.

My role: Location scouting, prop selection (including “Flower” the chicken), on location staging and oversight.

Credits: Concept (RF creative team), Sterling Lorence (staging and photography), Dave Keras (on location oversight, staging and final print ad production).