The Spring Summer 2019 collection is arguably the strongest Race Face apparel line our soft goods team delivered. A versatile colour palette ensures mixing and matching of kits to merchandise throughout the collection. Refined carry-over styles and new style additions to the line kept customers re-ordering but saw growth and interest in new patterns and designs. View video.

My role: Line plan direction and product development, athlete selection, location scouting, on site photo shoot coordination and direction for the catalog, sign-off on final digital deliverables and distribution, forecasting and budget management for the season.

Credits: Rob Bohnke (on location coordinator), Margus Riga (photography & staging), Connor McLeod (video assets), Dave Keras (post-production catalog build).